Brand advantage

Based on Shanghai Resource, Create Yangtze River Delta New Brand

Shanghai brand

Shanghai is blossoming in to an international center of economy, finance, trade and shipping, and is a bridgehead attracting high-end resources. The “Shanghai brand” of the Sci-Tech City is very likely to be a huge magnetic field drawing international capital and technology.

Shanghai Free Trade Pilot Zone ratified by the State Council brings a golden opportunity of development to Shanghai as well as to the Yangtze River Delta. The Sci-Tech City is the very bridgehead enjoying an easy access to superior resources of the Shanghai Free Trade Pilot Zone.

The establishment of a global sci-tech innovative center is the No. 1 item on the agenda of the Shanghai Municipal Government, of which the Sci-Tech City is a significant part.

Zhangjiang brand

As one of the demonstration zones of national independent innovation, Zhangjiang has been a globally acknowledged brand of national independent innovation, and a vital platform and carrier for China’s sci-tech innovation and innovation-driven development.

Zhangjiang harbors a great number of enterprises and resources in Shanghai. However, the space of Zhangjiang Park in downtown Shanghai is very limited, failing to satisfy the growing needs of existent enterprises. The Sci-Tech City can take over the overflowing enterprises and industries in Zhangjiang Park via “Zhangjiang brand”.

Yangtze River Delta Brand

Relying on the favorable location—the center of the Yangtze River Delta city cluster, and based on the coordinated development of Shanghai and Zhejiang, the Sci-Tech City will increase its influence and attraction via the “Yangtze River Delta brand” so as to maximize the regional value.

Meanwhile, due to the enormous volume of the project, the land resource advantage is obvious, and the Sci-Tech City can easily enhance the social influence of “Yangtze River Delta brand”, and easily generate the scale effect.